Within the realms of search engine optimisation you will come across a whole host of terms and jargon used to describe different aspects of website optimisation. If you are new to online marketing, this can make life very confusing at first and leave you open to making wrong choices. Where these decisions could potentially harm your site you need to be clear about what these terms mean. It doesn’t take long when discussing search engine marketing before someone alludes to SEO penalties for example.
SEO penalties often never manifest themselves in a tangible way and many long term SEO professionals will have trouble explaining what one is in some detail but what you must educate yourself about is what could cause a website to be blacklisted and why a site may suddenly find its rankings have plummeted.
Here are some terms that you need to get acquainted with:
Sandboxing – it is a common view that Google sandboxes a website in the early stages as it needs time to build up references for the site. However, even well-established sites can be sandboxed too if they are deemed to be flouting the rules.
Dips in rankings – if a website suddenly drops in the rankings for some period of time (fluctuations are to be expected) then it’s likely it has been penalised. Finding out why can be difficult but a starting point is to look at the changes recently made.
Reinclusion – You can request a reinclusion once you have identified the issue.
At www.searchengineoptimisation.co.uk we are expert in all SEO services and can help you to manage your campaigns and any issues encountered.